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International Business: The Challenges of Globalization, Global Edition

John J. Wild, Kenneth L. Wild

Information

  • Publisher
  • ISBN
  • ePub ISBN
  • Pearson UK
  • 9781292450193
  • 9781292450193
  • Published at
  • Pressing
  • 2023
  • 10

About this book

New and Updated Features Current, relevant content NEW and UPDATED: Chapter-opening vignettes, closing cases, examples, graphs, tables, and maps have all been thoroughly revised to reflect recent events and trends. They look at globalization, trade flows, info technology, the pandemic and remote work, inequality, 21st century workplace skills, and more. NEW: An entire chapter is now devoted to ethics, social responsibility and sustainability in IB (Ch. 2), for dedicated study of these important topics. Applications to aid student learning UPDATED: Learning Objectives summarize the main concepts students should take away from each chapter. NEW: Mini Cases examine international management and other important topics at companies such as Apple, Tesla, Samsung, Marvel, and more. UPDATED: Global Manager boxes and Cultural Insights boxes address key issues in IB and make connections between the text and real world. New boxes examine global expansion, PESTLE analysis, and more. Tools to assess student's understanding UPDATED: Quick Study concept checks help students verify that they have retained the main concepts of the chapter.

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