Transforming the B2B Buyer Journey
Antonia WadeInformation
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Publisher
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ISBN
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ePub ISBN
- Kogan Page
- 9781398606814
- 9781398606807
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Published at
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Pressing
- 2023
- 1
About this book
Provides a practical framework for designing an effective B2B marketing buyer journey, from lead generation and prospecting to nurturing existing client relationships
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