Hallmark features of this title The latest techniques and an emphasis on business-English improvements help students succeed. The text presents the full range of on-the-job skills that today’s communicators need, from writing printed reports to using the latest digital, social, mobile and visual media. A unique pedagogy and presentation of practices include the 9 compositional modes required to succeed with digital and social media, and a proven 3-step process (Plant>Write> Complete), showing students how to move a project forward. Build Your Career activities help students create employment-communication packages. Apply Your Skills Now boxes help students apply skills in class and their personal lives. 5-Minute Guides list the steps needed to complete a variety of fundamental communication tasks.