New and updated features of this title Guide your students through the latest developments in strategic thinking from theory to practice. Cases and examples: A wide range of fresh and extensively revised Case Examples, Illustrations, and long Case Studies (in the Text and Cases version) engage with student interests and day-to-day experience. Fully updated material: we have fully revised all chapters, incorporated new research and updated references so your students can easily access the latest developments in the field. Practical guidance and new material: New Chapter 2 introduces students to the fundamental tools of strategic thinking, explains the use of frameworks in strategy, and guides students in case study analysis and presentations. Teach content with an increased emphasis on the most up-to-date developments in the field. A strong focus on non-profits, sustainability, and digital transformation: this edition features three cross-cutting themes reflecting contemporary strategic issues increasingly important and attractive to students. An increased appreciation of "non-Western" approaches to strategic issues: we introduce readers to concepts coming from outside the mainstream strategic thinking, such as the Jugaard innovation, ubuntu view on stakeholders, hoshin kanri, and indigenous leadership theories.