New and updated features of this title UPDATED: Reflects the continued impact of the Covid-19 pandemic on the Internet and e-commerce. NEW: Opening, Closing and “Insight on” cases are all new or updated and feature current challenges facing real companies. UPDATED: The latest in e-commerce marketing coverage includes social marketing; the use of influencers, TikTok and IG; omnichannel marketing strategies; AI and big data in advertising; contextual advertising; first-party tracking and more. EXPANDED: Coverage of security and privacy issues includes new privacy initiatives, such as Apple ITP and ATT, and Google Privacy Sandbox. Major security issues covered include software supply chain attacks, ransomware, cybercurrency hacks, data breaches and software vulnerabilities. UPDATED: Coverage of e-commerce topics in the news includes the metaverse, Web3, blockchain technologies, the impact of IoT on e-commerce and supply chains, QUIC protocol, new Internet access technologies, 5G, digitally native D2C companies, fintech and more. NEW: Litigation, regulation and legislation coverage includes efforts to control BigTech; the impact of ESG (environmental, social and governance); sustainability movements (e.g., recommerce and circular economy); web scraping as a copyright issue; and updating the Digital Millennial Copyright Act.
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