Introduction 1. Developing a Marketing Plan for Tourism to Cities and Towns 2. Building Community Support for Tourism Development 3. Analyzing the City or Town as a Tourism Product 4. Analyzing the Internal and External Environment 5. Determining Marketing Strategy Using SWOT Analysis 6. Researching Current and Potential Visitors 7. Motivating, Segmenting and Targeting Visitors 8. Developing an Authentic Brand Image 9. Using Social Media for Content Marketing 10. Creating Paid, Owned and Earned Media 11. Promoting to Tour Groups and Meeting Planners 12. Implementing and Assessing the Tourism Marketing Plan